What is Digital Transformation? Good Examples

Key Components of Digital Transformation works In

1. Customer Experience: 

Customer experience is one of the key elements in boosting the growth of any firm, as the more the customer will like your services, the more they will repurchase them and introduce them to others. As consumer expectations change with time and want the firms who align with the same in this case digital transformation must provide seamless and personalized interactions.

2. Operational Processes

 Efficient digital operations to select the right technology that goes with your project. This can vary from organization to organization and can include cloud solutions, tools, customer relationship management, which supports the infrastructure well.  This mainly focuses on improving the internal processes through technology.

3. Business Models

 Innovating traditional business models by Collaborating with other tech companies or startups can provide access to great knowledge about the sector, new technologies and markets, which helps in enhancing competitive positioning.

Examples of Digital Transformation

Netflix

Netflix is a name that comes to everyone’s mind when thinking about watching a movie, due to its numerous movie, web shows, reality shows, etc. availability but a few only know how it started, it was initially a DVD rental service firm, which is now a $149 billion company which is immensely famous in every household worldwide. Netflix initiated digital transformation to improve the customer experience, which resulted in booming an online viewing system and also adding up the features like subscription and movie recommendation that helped the platform to gain popularity. It has also developed and integrated with multiple other platforms to elevate the user experience.

Nike

Nike, a popular name in the shoe industry and a constant choice for new generation, has started with the initially thought of focusing their retail offline business to selling the business model with direct-to-consumer approach, the brand inoculated digital transformation to enhance customer engagement. And launched its mobile applications and website to meet the modern era, this allowed the business to create a direct link with its customers and also helped the customers to purchase products directly from Nike rather than purchasing them from third party retailers. The brand used data analytic tools to understand the consumer behavior and preferences much better, also the brand worked on offering personalized recommendations to their potential customers, making a scope for larger market catering.

Adobe

Adobe can be one of the significant example of successful digital transformation. The business was started originally as the one offering boxed software products like Photoshop and Illustrator but faced numerous financial crisis during 2008. This challenges resulted in a sudden shift of the venture from a license-based model to a subscription-based model, and the new technology was introduced as Adobe Creative Cloud, this innovation helped the venture to offer continuous updates and new features to its users, also resulted in creating a more secured revenue stream for adobe. The firm also worked on elevating a data-driven operational model that further enhanced the scalability and positioned it as a leader in the software-as-a-service (SaaS) market.

Domino’s

Domino’s Pizza worked with digital transformation to change their traditional pizza delivery service into a tech-savvy leader in the food industry. In the year 2011, the domino’s mobile application was launched which was a big hit for the growth of the business. As it claims to order pizza with just a few taps on users smartphones, also features like real-time order tracking system fascinated a larger number of customer to order from them, it served the purpose of elevation the customer experience. Domino’s has embraced innovative technologies like autonomous delivery vehicles and drones that helped them in not only streamlining the operations but also increasing the digital sales which really redefined the food delivery experience.

Wegmans

Wegmans is another popular supermarket chain, that worked with digital transformation to improve customer convenience and operational efficiency. The supermarket chain introduced versatile mobile application, to easily self-scan and checkout users groceries while shopping, it made the venture popular as it effectively reduces checkout time and enhances the overall shopping experience of the customer. Additionally, the brand used data analytic tools to understand the consumer behavior and preferences much better and to optimize store layouts and product placements.

Starbucks

Starbucks has utilized digital transformation to enhance customer engagement and loyalty, the company introduced their interactive mobile application, that allowed the customer to pay and order for their drinks in advance, this also allowed the customer to allot time and date for their special or bulk order. Starbucks leverages data analytics to personalize marketing efforts which helped in creating personalized promotions and recommendations based on the customer preferences.

In conclusion, Digital transformation is no longer an option or trend to think but it is more like a necessity to improve and be ahead in the market; by understanding its benefits, elements one can easily know their goal and then make a wise choice in selecting the tool for digital transformation at the end Involving digital transformation will give the organizations a clear direction towards success in an increasingly digital world.

Frequently Asked Questions

Is AI part of digital transformation?

Yes, AI serves the major part of the digital transformation, as it helps the user in creating the innovative solutions, assist them with the enhanced operations, and also significantly improves the ventures overall customer experiences.  

What is another word for digital transformation?

The other words for the digital transformation are the business transformation, people do call it as digitalization, digitization, or even calls it the digital evolution.

What is the role of digital technology?

Digital transformation plays an important role in modern era it as an essential tool, which enables the user to have the active communication, works well on the information access, and also helps with the different business operations.  

What is another word for digital transformation?

The user can start the process of digital transformation by simply working with an experienced developing partner like santram that assist you in every business aspect and also understand your business vision.

What are the benefits of digital transformation?

The process of digital transformation brings in various perks like the it enhances the overall customer experience, increases the business efficiency and also the business productivity.

What is Digital Transformation? Good Examples